# Berlin signing becomes Bob W's largest property to date

> Bob W has signed a deal to convert a former office building near Alexanderplatz into a 285-studio aparthotel.

- **Section:** New hotels
- **Published:** 2026-10-12
- **Publisher:** Voyage (https://thevoyage.gr)
- **Type:** our own summary of someone else’s reporting
- **Source:** Hotel Designs — https://hoteldesigns.net/industry-news/berlin-signing-becomes-bob-ws-largest-property-to-date/

Bob W has signed a deal for Bob W Berlin Alexanderplatz, which will occupy 9,722 square metres at Karl-Liebknecht-Strasse 33. The property is a former office building being converted for hospitality use by real estate company Aroundtown.

The unit will comprise 285 fully equipped studios, each with a private kitchen, alongside co-working space, a lobby lounge, luggage storage, a shared kitchen, laundry facilities, a guest shop and car and bicycle parking.

The signing comes as Bob W expands across both established and new European markets. The company currently operates in 12 countries, with a target of at least 18 by the end of 2028. The Alexanderplatz building sits roughly 100 metres from the station of the same name, close to landmarks including the Berlin TV Tower and Museum Island.

The deal builds on an existing relationship between Bob W and Aroundtown, who previously collaborated on converting a former main post office in Dortmund. Philip Grace, Chief Development Officer at Bob W, said the project is significant "not just because it will be our largest property, but because it shows how far Bob W's real estate proposition has developed."

According to the article, in 2026 the number of new keys opened by Bob W rose 34% year on year, and the company signed 1.5 times as many deals as in 2025, with Germany now representing its largest pipeline of contracted units.

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This summary was written by Voyage based on reporting by Hotel Designs. The full article is at https://hoteldesigns.net/industry-news/berlin-signing-becomes-bob-ws-largest-property-to-date/. Canonical URL of this page: https://thevoyage.gr/en/a/berlin-signing-becomes-bob-w-s-largest-property-to-date