# Choice Hotels Opens Six New Properties Under Cambria and Ascend Brands

> Choice Hotels International announced the opening of six new hotels in the U.S. under its Cambria Hotels and Ascend Collection brands.

- **Section:** New hotels
- **Published:** 2026-09-29
- **Publisher:** Voyage (https://thevoyage.gr)
- **Type:** our own summary of someone else’s reporting
- **Source:** Lodging Magazine — https://lodgingmagazine.com/choice-hotels-announces-multiple-openings-across-cambria-hotels-and-ascend-collection/

Choice Hotels International announced the addition of six new hotels to its upscale portfolio under the Cambria Hotels and Ascend Collection brands, bringing the total number of operating properties under these two brands to more than 300 in the United States, with nearly 150 more in the pipeline.

The new hotels are spread across different states: one near the U.S. Air Force Academy in Colorado, one in Jacksonville, Florida, two Ascend Collection properties in Sarasota, Florida (Caretta Landing and Coral Pointe), one in Mishicot, Wisconsin, and one in Peru, Vermont, at the base of Bromley Mountain.

Mark Shalala, senior vice president of development for the company's upscale brands, said "we're seeing strong interest from owners and developers who recognize the strength of our upscale platform."

The two Sarasota properties share common amenities, including an outdoor heated pool and nearly 1,100 square feet of combined meeting space, while offering distinct guest experiences. The Vermont property offers ski-in/ski-out access during winter months, while the Wisconsin hotel is centered around golf and recreation.

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This summary was written by Voyage based on reporting by Lodging Magazine. The full article is at https://lodgingmagazine.com/choice-hotels-announces-multiple-openings-across-cambria-hotels-and-ascend-collection/. Canonical URL of this page: https://thevoyage.gr/en/a/choice-hotels-opens-six-new-properties-under-cambria-and-ascend-brands