# Experimental Roma opens new hotel on Via Veneto

> Experimental Roma has opened in a former bank building on Via Veneto, featuring 82 rooms designed by Rodolphe Parente.

- **Section:** New hotels
- **Published:** 2026-10-23
- **Publisher:** Voyage (https://thevoyage.gr)
- **Type:** our own summary of someone else’s reporting
- **Source:** Hotel Designs — https://hoteldesigns.net/industry-news/experimental-roma-a-french-interpretation-of-italy/

The Experimental Roma hotel has opened on Via Veneto, the street associated with the Dolce Vita era of 1950s and 1960s Italy. The building formerly housed a bank and now contains 82 rooms, divided into two main design categories.

The first room category evokes a theatrical Roman bedroom atmosphere, with light filtered through interior shutters and headboards inspired by antique drapery. The second category takes on a more refined, almost futuristic aesthetic, featuring mineral patinas, two-tone lacquered ceilings and ribbed stainless-steel headboards. Artworks throughout the rooms reference artists such as Cy Twombly and Christo.

The hotel's public spaces include the Experimental Cocktail Club Roma, serving a seasonal cocktail menu made with vintage spirits and local ingredients. A rooftop area offers a bar overlooking the city, a swimming pool and a terrace.

The hotel's design is credited to Rodolphe Parente, who describes the project as a 'French interpretation' of Italy, drawing on references to Italian designers such as Gio Ponti and Carlo Scarpa combined with 1970s-era elements.

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This summary was written by Voyage based on reporting by Hotel Designs. The full article is at https://hoteldesigns.net/industry-news/experimental-roma-a-french-interpretation-of-italy/. Canonical URL of this page: https://thevoyage.gr/en/a/experimental-roma-opens-new-hotel-on-via-veneto