# India's Cleartrip Launches 'Elite' Loyalty Program to Cut Travel Anxiety

> Indian OTA Cleartrip has launched Elite, a loyalty program focused on reducing pre-booking uncertainty rather than post-purchase rewards.

- **Section:** technologia
- **Published:** 2026-09-17
- **Publisher:** Voyage (https://thevoyage.gr)
- **Type:** our own summary of someone else’s reporting
- **Source:** Skift — https://skift.com/2026/09/16/cleartrips-new-loyalty-program-is-about-reducing-travel-anxiety/

Indian online travel agency Cleartrip, owned by Flipkart, has launched a new loyalty program called Elite that reframes loyalty around reducing "travel anxiety" before booking rather than rewarding customers afterward.

The program's signature feature is domestic flight date changes for just INR 9, intended to encourage customers to book earlier. Manjari Singhal, Cleartrip's chief growth and business officer, told Skift that "customers may value points, but they also value the ability to change a plan without absorbing a large financial penalty."

Other features include discounts of up to 20% on three eligible hotel bookings, a holiday-package voucher worth INR 5,000, SuperCoins cashback, and priority customer support. Customers qualify for Elite by completing two bookings within 12 months, though Flipkart Gold and Myntra Insider members get access without that requirement, turning Elite into both a retention tool and a customer-acquisition channel tapping Flipkart's broader consumer base.

The launch comes as Skift analysis shows loyalty membership growth doesn't reliably lower acquisition costs for Indian OTAs, and that such programs influence where travelers book more than whether they remain loyal. Cleartrip is betting that its broad view across flights, hotels, trains, and packages can position it as a proactive travel partner helping customers plan and re-plan their trips.

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This summary was written by Voyage based on reporting by Skift. The full article is at https://skift.com/2026/09/16/cleartrips-new-loyalty-program-is-about-reducing-travel-anxiety/. Canonical URL of this page: https://thevoyage.gr/en/a/india-s-cleartrip-launches-elite-loyalty-program-to-cut-travel-anxiety