# L Catterton launches new luxury hotel platform in Europe

> Investment firm L Catterton is forming a new real estate platform with Cedar Capital Partners targeting 10 to 15 luxury hotels in Europe and North America.

- **Section:** New hotels
- **Published:** 2026-09-28
- **Publisher:** Voyage (https://thevoyage.gr)
- **Type:** our own summary of someone else’s reporting
- **Source:** Skift — https://skift.com/2026/09/28/how-l-catterton-quietly-became-one-of-travels-most-interesting-investors/

L Catterton, the roughly $40 billion consumer-focused investment firm, has announced a new strategy in the hospitality sector. In partnership with Cedar Capital Partners, it is forming a new real estate platform aiming to acquire or develop 10 to 15 luxury hotels across Europe and North America.

The move follows a series of travel-related investments by the firm, including stakes in AmaWaterways, Flexjet, and Fever, as well as its interest in acquiring British tour operator Audley Travel, a deal that ultimately fell through.

L Catterton is partly tied to LVMH and the Arnault family, who hold 40% of the firm's economic interests and 20% of voting interests, according to a 2023 regulatory filing, while L Catterton retains sole discretion over investment decisions.

---

This summary was written by Voyage based on reporting by Skift. The full article is at https://skift.com/2026/09/28/how-l-catterton-quietly-became-one-of-travels-most-interesting-investors/. Canonical URL of this page: https://thevoyage.gr/en/a/l-catterton-launches-new-luxury-hotel-platform-in-europe