# New general manager named for upcoming Brach Roma

> Francesca Tozzi has been named general manager of Brach Roma, set to open in April 2027.

- **Section:** New hotels
- **Published:** 2026-10-26
- **Publisher:** Voyage (https://thevoyage.gr)
- **Type:** our own summary of someone else’s reporting
- **Source:** Hotel Designs — https://hoteldesigns.net/industry-news/brach-roma-appoints-francesca-tozzi-as-generla-manager/

Evok Collection has announced the appointment of Francesca Tozzi as general manager of Brach Roma, the new property being developed under the Brach brand in the Italian capital. Tozzi brings more than 25 years of experience in hospitality, in Italy and internationally, with a focus on hotel openings and repositioning projects.

Before joining Brach Roma, she spent over four years leading Six Senses Rome, overseeing its 18-month pre-opening phase ahead of its launch in 2023. Her career also includes general manager roles at Capri Tiberio Palace, Hotel Il Pellicano and Villa La Massa, as well as earlier positions with Four Seasons and Villa d'Este.

In her new role, Tozzi will oversee every stage of the pre-opening process for Brach Roma, from building the teams to shaping operations and the guest experience. The hotel, which follows Brach openings in Paris and Madrid, is expected to launch in April 2027 with an interpretation of the Brach identity tailored to Rome.

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This summary was written by Voyage based on reporting by Hotel Designs. The full article is at https://hoteldesigns.net/industry-news/brach-roma-appoints-francesca-tozzi-as-generla-manager/. Canonical URL of this page: https://thevoyage.gr/en/a/new-general-manager-named-for-upcoming-brach-roma