Greece's Short-Term Rentals Post Strong Summer 2026 Gains
Greece stood out in Europe with rising rates and nearly stable occupancy in short-term rentals, according to AirDNA data.
Greece's short-term rental market closed out summer 2026 with double-digit growth in rates and revenue while maintaining occupancy, according to new data from AirDNA. Between June and August, the average daily rate (ADR) rose 11.8 percent year-on-year to 195 euros, while revenue per available rental (RevPAR) increased 11.9 percent to 138 euros.
Despite the higher rates, occupancy remained virtually unchanged at 70.9 percent, up 0.1 percentage points from last summer. Among the 20 largest European markets examined by AirDNA, Greece and Albania were the only ones to avoid a decline in summer occupancy.
The performance contrasted with the wider European market, where ADR increased 7.8 percent to 157.16 euros and RevPAR rose 5.5 percent to 105.19 euros, while average occupancy fell 1.4 percentage points to 66.9 percent as demand nights declined 2 percent.
Supply trends also diverged: available listings in Greece fell 2.1 percent year-on-year to 160,615, while supply across Europe increased 1.7 percent. The pattern held through August, with ADR reaching 202 euros, up 10.9 percent, and RevPAR climbing 11 percent to 152 euros.
AirDNA's data also highlight strong seasonal concentration in Greece, with 65.7 percent of January-August demand occurring in June-August, the third-highest share in Europe after Croatia (77.5 percent) and Montenegro (71.1 percent), compared with a European average of 53.4 percent. Forward bookings for September-December in Greece were 0.6 percent below 2025 levels, while across Europe they were up 2.3 percent.