Generator opens second properties in London and Paris
Hybrid brand Generator has acquired Novotel London Greenwich and signed a management deal for a Paris office building.
Hybrid hospitality brand Generator has acquired Novotel London Greenwich and signed a hotel management agreement for Covivio's office building in Paris' 13th arrondissement. These mark the company's second properties in each of the two cities.
The Greenwich hotel will be rebranded as Generator London Greenwich, while the Paris office building will be converted into Generator Paris Place d'Italie. Both properties will offer Generator's mix of private and shared accommodation, communal spaces, and food and beverage venues.
The Greenwich property will transition to Generator London Greenwich from 1 January 2027 and undergo renovation the following spring. It is located near destinations such as the Royal Observatory, the O2 and ExCel London. Generator Paris Place d'Italie, near the Place d'Italie and several higher-education institutions, will include over 300 square metres of social spaces connecting to an external courtyard.
Generator's CEO Xavier Mufraggi said the announcement "marks the start of an ambitious new phase of growth for Generator."