Hard Rock Athens Hotel & Casino part of Athens' live-tourism push

As part of a report on the development of 'live tourism' in Athens, the article notes progress on the investment in the Integrated Tourist Resort and Casino complex (IRC) at Elliniko. The €1.8 billion investment is being carried out by Hard Rock International, holding 51%, and the GEK TERNA group, holding 49%, under a 30-year concession and partnership, with operations expected to begin in the first half of 2029.

The complex will include hotel facilities with 900 rooms and 200 suites, a casino, dining and retail spaces, as well as event venues including an arena with a capacity of 9,000 people and a conference-exhibition center.

According to an initial estimate cited in the article, the 'Hard Rock Athens Hotel & Casino' is expected to attract 10,000 visitors daily at peak operation, and could increase Attica's annual tourist arrivals by 10%.