Wyndham launches Dolce Nova brand in upper-upscale segment

Wyndham has introduced Dolce Nova, a new extension of its Dolce Hotels & Resorts® brand positioned in the upper-upscale category. Inspired by the Italian phrase "il dolce far niente," the concept promotes a more mindful approach to travel, encouraging guests to slow down and connect with people and places.

Unlike Dolce Hotels & Resorts, which remain focused on meetings, events and resort experiences, Dolce Nova centers on connection, wellness and the "simple luxury of time." The company notes that the global lifestyle and experience-driven hotel market is projected to nearly double by 2034.

Dimitris Manikis, President of Europe, Middle East, Eurasia and Africa for Wyndham Hotels & Resorts, said: "Dolce Nova is a natural evolution of the Dolce family, bringing its philosophy into the upper-upscale category."

The brand is built around five pillars: arrival and intimacy, relaxation and rejuvenation, rest and calm, transition and pause, and connection and creation. According to the company, discussions are already underway across the EMEA region, with Dolce Nova designed to support both hotel conversions and new-build projects, leveraging Wyndham's distribution network and its Wyndham Rewards loyalty program, which counts more than 126 million enrolled members worldwide.