Wyndham unveils new Dolce Nova upper-upscale hotel brand

Wyndham has announced the creation of Dolce Nova, a new upper-upscale brand extending the existing Dolce Hotels & Resorts by Wyndham chain. According to the company, the new brand "encourages guests to slow down, savour the moment and engage more deeply with the people and places around them."

Dolce Nova will join the fast-growing upper-upscale lifestyle segment with a European-inspired design proposition. While Dolce Hotels and Resorts remains focused on meetings, events and resort experiences, Dolce Nova centres on connection, wellbeing and the luxury of time.

The company states that multiple discussions are already underway across EMEA, with the brand designed to support both conversion opportunities for existing properties and new-build developments. Dolce Nova will benefit from Wyndham's global scale, distribution network, technology and Wyndham Rewards loyalty programme, which counts more than 126 million enrolled members worldwide.

Dimitris Manikis, president EMEA at Wyndham Hotels & Resorts, said: "Dolce Nova is a natural extension of the Dolce family, bringing its ethos into the upper-upscale lifestyle segment through design and experiences inspired by il dolce far niente."